UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.

Hosted by Josh Widdicombe and James Acaster, top comedians are posed absurd hypothetical situations and scored on how well they would deal with them. For our launch campaign we set the same challenge to the general public by asking them to tweet their answers to hypothetical questions at railway stations across London. Including the iconic motion screen located at London Waterloo. Tweets would then be displayed live on the screens for everyone to see. This encouraged viewer engagement and created a stand out campaign for the launch of Hypothetical on Dave.