The team at UKTV Creative produce all on-air promotions for our network of channels.

This TV promo is to advertise the show Emma Willis: Delivering Babies on the W channel. Emma experiences the training process on a maternity ward, working four shifts a week, day and night, to discover what makes it one of the toughest but most rewarding careers possible. This promo shows the ups and downs of life on the ward, accompanied by a key art image that is simple but remains beautifully authentic.