UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.

Our brief was to create an ongoing off-air presence for Dave, by creating a series of brand ads for UK travel environments. The goal was to project the channel voice directly into our audience’s day, in a contextual, shareable and funny way, specifically targeting their commute. The creative provoked a huge response online, generating hundreds of likes, shares and comments.