UKTV Creative produce a broad range of fully integrated marketing campaigns across the UKTV network.

For this campaign, we were tasked with creating a terrifying place where fear lurks behind every corner. We took the viewer on a journey through an abandoned mansion, where even the paintings seem to scream in terror. The campaign included network AV, commercial TV and digital OOH. We also took over both Westfield Shopping Centres with a spectacular outdoor advertising display to unsettle onlookers during the day before morphing into a terrifying after-dark version at 5.17pm, the exact moment the sun sets.